So your argument is that you should be able to use open communication platform to promote your work in any way possible for nothing, but collect as much money as you can by coercing into submission using any means necessary of people who ran into you work on this open platform and liked it so much that they shared and/or extended it?
He states that he does not go after personal blogs.
I have yet to hear a decent argument that explains why commercial profit-making organisations should be able to get my work for free.