"the idea that news organizations can hand over their content so it can be consumed on other platforms. The advantage, obviously, is reach, and maybe that model works [...] I’m not sure it does — it just means you’re splitting the advertising revenue with someone else.
Standage assumes this model can only work where "other platforms" are sustained by advertising, but I think that's not the case. Any app with a subscription model could do it, and at that point you as a news org are actually tapping into their revenues, regardless of where they come from. I think the first reputable news org that will make its content developer-friendly from a licensing perspective, will soon become a platform for all sorts of revenue-generating experiments.
Software and hardware devices will keep expanding -- any news org in isolation will constantly struggle to keep on. The Economist were among the first to launch on iOS, Android and Kindle, but they've missed other boats likes Snapchat Discover and this can only happen more and more frequently as the web expands. The only way to exploit this is to leave the minutia of platform-specific tweaks to other developers, and concentrate on producing great content people want to pay for.
"the idea that news organizations can hand over their content so it can be consumed on other platforms. The advantage, obviously, is reach, and maybe that model works [...] I’m not sure it does — it just means you’re splitting the advertising revenue with someone else.
Standage assumes this model can only work where "other platforms" are sustained by advertising, but I think that's not the case. Any app with a subscription model could do it, and at that point you as a news org are actually tapping into their revenues, regardless of where they come from. I think the first reputable news org that will make its content developer-friendly from a licensing perspective, will soon become a platform for all sorts of revenue-generating experiments.
Software and hardware devices will keep expanding -- any news org in isolation will constantly struggle to keep on. The Economist were among the first to launch on iOS, Android and Kindle, but they've missed other boats likes Snapchat Discover and this can only happen more and more frequently as the web expands. The only way to exploit this is to leave the minutia of platform-specific tweaks to other developers, and concentrate on producing great content people want to pay for.