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>> How can Uncle Steve know he should say "call me at 2"?

> Um, because that's when he gets off work? If you get up at 16 and go to bed at 8, you say "call me after 16 or before 8". Simples.

How can you convince Uncle Steve (and the tens of millions of others in his timezone) to set their clocks to UTC, to start thinking of 1am as midday, 7am as dinnertime, and 10pm as the start of the workday? How can you convince these people to reprint opening hours, schoolbooks, TV schedules? How can you convince these millions of people that this is "Simples", when most of them do not interact with people in other timezones at all? Why would they do this?



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