It's a complicated decision: whether or not to get into the smear war. I have more respect for Lyft if they don't.

If your competition is doing something really stupid, all you have to do is get out of the way...

That would be the worst idea. They should stay far, far away and not say word one. You do not ever get involved in controversy if you can help it. Say a word and get you and yours investigated by those looking for a follow-up story.

Some things are just too radioactive to touch.

this one doesnt seem to be. an uber svp was talking directly to buzzfeed editor.