I certainly appreciate the convenience of having one (service) provider. Not very important to me (I'm aware of the trade-offs involved) -- but that doesn't mean I'm blind to how most people feel. Funny that the only thing that's not (AFAIK) part of Mozilla yet, is cloud storage. With more Firefox apps, it's not inconceivable that there'll be a viable docs-alternative -- and as for phone os, there is of course Firefox OS...