I was somewhat surprised by the cost. They mention current LED bulb prices around $100 and are driving it towards $20-$25. Which ones are they talking about? I found some on Amazon for $5-$10.
Maybe it's not the right kind of white light. I know that LEDs have pretty low spread (they only cover 10's of nm in wavelength) and in order to assemble a good white light you have to have the right number and intensity of LEDs to produce the consumer-friendly color.
The $5-10 bulbs on Amazon are by no means replacements for 60W incandescents - they seem to be 1-3W LEDs, which would only be 10-20W replacements at best.
I'm glad they're responding to people's reactions to compact florescent bulbs. A lot of people could be saving money with them, but aren't. My father, for instance, refuses to switch. I asked him, and he said he doesn't know why. Even after I made sure he knew they weren't that expensive, and would save him money over the medium-term, he won't consider them. Maybe if LED bulbs have more bugs ironed out when they're introduced, they'll be more accepted.
This place has ruined my ability to read 4 letter words.