I'm confused, didn't Kevin do this with Milk? This really feels like a double déjà vu. What's the angle? Why do basically the same thing you did before?
Yes. He did the exact same thing before. Copy a popular category of apps that's probably on its way out already, and promise a 'fast pivot' if it doesn't work.
> What's the angle? Why do basically the same thing you did before?
If I had to guess, I'd say it's something like: 'I'm loaded, being a VC is soulless, and I think Snapchat is dumb because of [reason]'.
Not sure why the article would say it's peculiar when it's the same thing Rose did before:
> [North] has a peculiar strategy. Rather than languish on building one app, North is trying to use a small team of about 3 people to launch a new mobile app every three months.
No they are rapidly prototyping start-ups. They are going to come to market with a dif product every quarter until one is sticky/ run several apps simultaneously (and integrate?).
