The above article is an example of how Google unknowingly destroyed a 40 year old business that was being run by a 74 year old man who hadn't used internet. I've personally known business owners who struggle to figure out reputation management with Google listings. There's simply no systematic way to call up Google & fix things when things go wrong. We're talking about people's sole livelihood here. If there's a doubt about a listing, instead of assuming that crowd source data is correct, Google should have a clear laid out way for businesses to call up and set things right.