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Not really that weird. Fast food is, by most metrics, far more popular than Michelin star restaurants. Doesn't mean it replaces them.


McDonalds is probably making more money for its shareholders than The French Laundry, however.


And when I'm looking for a nice dinner, I'm definitely considering the value the restaurant provide to its shareholders in my decision.


I'm just talking about the incentives as to which type of restaurant to open, or more generally, which set of tastes to cater to. Do labors of love scale? No. Does it make sense to start a business that doesn't scale? I have no idea.





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