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Heavy prime users? But why? They are already locked in their ecommerce system. I am sure try are not trying to compete with apple or samsung but want to increase the adoption of amazon.com. Which means they want non prime users to use this phone.


Like the author says ,it's a pretty forced explanation, but just to get more money out of them, the excel table shows how much:

http://stratechery.com/2014/amazons-whale-strategy/




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