I think this is another great example of how modern AV software can be used as a tool of mass censorship. They can simply add signatures for any file contents they disagree with (or some other organisation with the appropriate power requests to do so), and it will disappear from their user's computers under the pretense of being malicious. Users will trust them in order to "stay safe".

That's why I believe in behavioural monitoring rather than signature-based approaches, since what's malicious is really the activity itself.