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This. So much of this.

I see real value in using App.net as an identity provider so that I'm not relying on something shaky like Twitter or Facebook but I can still get the benefits that come with an external provider (lower signup friction, 2-factor auth for users that want it, less overall damage if site is hacked). But (a) their marketing is so weird that I don't really know that I can do that, and (b) their onboarding for end users sucks, so I'm losing people telling them to sign up through them.



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