> Maybe enough people have egg on their faces that we will do better in the future. But probably not.

This definitely won't do anything to stem the unsubstantiated rumors. It's all about page views and entertainment.

There is an audience for these types of things (that is probably growing?), so it will continue. I'm sure many, like myself, don't care if they are fake either. Much of it is just something somewhat entertaining to read when browsing the web.