Comcast and Cogent disagreed on who should burden the costs. Because of this Netflix went around Cogent and are doing it themselves, and saving a lot of money by doing so.
Now they are using the biased tech media to create a campaign whereby they will lower their costs even further and shift them onto others (including you and me).
Netflix went around Cogent because Cogent couldn't get Comcast to bump up their peering capacity. Comcast wouldn't bump up their peering capacity because they're a monopoly in many places and have no incentive to improve.
In a reasonable free market, none of this discussion would matter. The agreements would all shake themselves out in the marketplace. But give a company a monopoly and suddenly they're not subject to the same forces. Between Netflix, Cogent, and Comcast, only one of them is a monopoly.
Now they are using the biased tech media to create a campaign whereby they will lower their costs even further and shift them onto others (including you and me).