Seems like a very nice product. However, here is how I felt when I was on your website.
"Damn, that books looks awesome!"
click buy button to purchase on an impulse
"$200 for a book?! Oh, wait, it's for a package..."
scroll down to the book
"Oh, the book is only $30. I could get it... But would I get the full experience? It says I will... but I'm missing 180$ worth of content..."
And there I am right now, not buying it on impulse, but considering buying it. Knowing myself, I'll forget all about it by the time I get home.
Thanks for the comments and your feedback. I'm Oren, the author of the book. I completely agree that there should be a better way for you to enjoy the entire experience.
Would you consider buying the book and "upgrade" to a better package (say the Videos package) afterwards?
I'd have to agree with this too. I have seen a few book packages presented in this way and once I get to the sales page I have been put off.
I think like you, I don't mind paying $30 for a book. I was actually considering buying this before clicking through. It's just very off putting seeing that I'm missing out.
I have had this experience looking @ similar book-packages.
As a consumer, what I would like to see is a path that allows me to upgrade after the initial purchase: "OK, I really like this book that I purchased and would now like to buy the remainder of the package..."
I tend to agree. In the pricing grid, the book alone appears first, but in the website itself, the book alone appears last. I think it should be first in both cases.
"Damn, that books looks awesome!" click buy button to purchase on an impulse "$200 for a book?! Oh, wait, it's for a package..." scroll down to the book "Oh, the book is only $30. I could get it... But would I get the full experience? It says I will... but I'm missing 180$ worth of content..."
And there I am right now, not buying it on impulse, but considering buying it. Knowing myself, I'll forget all about it by the time I get home.