Nice. I wish they would break this out a bit more:
> Bing search share grew to 18.2% and search
> advertising revenue grew 34%.
It echos what we're seeing in terms of more people using alternative search channels (which, on a per page view basis, increases revenue in those channels). But for me the interesting bit is that their revenue grew twice as fast as their market share. That could be because they have moved to a point where incremental share is entirely accretive to their revenue, or it can mean that they are getting more for their ads. That would help understand whether or not Google's CPC is going to go down a little or more than a little :-).
That sentence doesn't read like that to me. Their search market share is 18.2% and is not a growth number. Advertising grew 34% from some unspecified base.
Fair enough, the previous quarter they just said this : "Search advertising revenue grew 47% driven by an increase in revenue per search and volume."
Google's CPC in their third quarter 2013 was down 4%. If the ratio holds then a 34% increase in revenue would translate into a 2.9% decrease in CPC. Of course that assumes they are trading traffic 1:1. Hence my curiosity. Google will announce in a couple of weeks and we'll get to see.
A friend who used Bing advertising told me he got much better results per dollar compared to Adwords. Better conversion and lower costs.
Regrettably, Bing has very low volume outside the US. On our company site, Bing referrals are less than 2% of Google.
