This does not mean that the enemy is to be allowed to escape. The object, as Tu Mu puts it, is "to make him believe that there is a road to safety, and thus prevent his fighting with the courage of despair." Tu Mu adds pleasantly: "After that, you may crush him."
The reddit thread has a lot of good comments actually: http://www.reddit.com/r/worldnews/comments/1vtpa8/dear_subsc...