I ask you : Is it good for us ? I feel a certain joy in the air when IT guys talk about how google is doing well and microsoft doing bad. Like if it is good for the rest of us. It´s not. We cant have just one company owning the market, specially the internet market. It´s bad for the users, we need more googles, mor companys winning the internet war. If the Microsoft still being the number one enemy of google, so we already lost as users.
Any big company will eventually "turn to the dark side", not because they want to but because that seems to be the dynamic of large corporations. After all they only have to answer to shareholders, and shareholders demand profits no matter what the cost.
Google has done a good job of resisting this with their Don't be evil motto and trying to retain control of the boardroom. But I fear that it's an oncoming tide that not even Larry and Sergey can stem.