SpaceX is the company that really makes Elon Musk a role model for me. I find everything they do inspirational. I must have watched that video of their employees outside mission control watching the falcon 9 launch a dozen times [1]. You should see the lines of students at my university's career fair when they come, you almost can't even see the recruiters behind the sea of undergrads swarming their booth.
Agreed! I love watching the videos because I live in Hawthorne, which is a very modest suburb of Los Angeles (where homes in the safer neighborhoods are only $700k). So when they say things like "Hawthorne Control," it makes me proud of this town and hope for a little bit of a coattails effect for the Hawthorne airport vicinity.
Due to Space-X's approach and achievements I find myself excited by space for the time since the early '70s when Apollo ended and it was clear nothing much would come from NASA for the foreseeable future.
OK, staying up and watching Neptune All Night in 1989 as our first and last probe for it, Voyager 2, flew past it, and we received the first pictures was cool, but Space-X is about seriously getting out into space potentially in an long term economical way.
[1] http://www.youtube.com/watch?v=6XtD-5L7cLk