66 years later we landed men on the moon. Funny how fast things take off once your crack that first big problem.
That said, Bezos is a businessman. Everything he does promotes Amazon in several different ways. This video will be used as negotiation muscle with delivery companies. It'll be used during union negotiations within UPS. It'll be used to make Amazon look technologically progressive and not just America's biggest mall. It'll make Bezos look good to investors. It'll spook smaller companies trying to get into this game (how's the nook doing?).
It might also lead to actually landing packages on people's front porches.
My point is that a startup is going to look at how he crushed the nook and decide not to compete in this space now that Bezos has a head start and all the resources of Amazon at his disposal. The nook was a 'me too' effort that never managed to provide the level of value the kindle could.
66 years later we landed men on the moon. Funny how fast things take off once your crack that first big problem.
That said, Bezos is a businessman. Everything he does promotes Amazon in several different ways. This video will be used as negotiation muscle with delivery companies. It'll be used during union negotiations within UPS. It'll be used to make Amazon look technologically progressive and not just America's biggest mall. It'll make Bezos look good to investors. It'll spook smaller companies trying to get into this game (how's the nook doing?).
It might also lead to actually landing packages on people's front porches.