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"Buzzfeed is the most innovative publisher we have"

Strong disagree. I am not sure I would call the New Yorker the most innovative and yet buzzfeed has nothing comparable to strongbox[1]. Vice? Quartz? Medium?

Its possible that I am letting my opinion of Buzzfeed's "content" cloud my judgement of their innovation. What do you think BF is doing that is innovative?

[1] http://www.newyorker.com/strongbox/



I see Buzzfeed's innovation as largely around the continued development of the "Contributor Model" for content, which drives down the per-unit cost of content by turning to non-fulltime outsiders to help create content along side full-time staffers. Medium taps into this, as did Quora before it.

Vice is pretty innovative around web content but no new formats that I know of and a typical "stringer" model with high editorial touch. Quartz is visually different (super slick JS based webapp) but the underlying news is the same that you get elsewhere.




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