Link to the source (http://www.nngroup.com/articles/scrolling-and-attention/) is... | Hacker News

Hacker Newsnew | past | comments | ask | show | jobs | submit

		villek on April 1, 2013 \| parent \| context \| favorite \| on: Do bigger images mean improved conversion rates? T... Link to the source (http://www.nngroup.com/articles/scrolling-and-attention/) is in the comments. However, as the author admits in the comments (after being corrected by a reader), he has interpreted the results of the source incorrectly. The cited report actually only says that "Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold."

dhimes on April 1, 2013 [–]

That could be because we tend to put the most important stuff above the fold. They analyzed real websites that (we would think) would tend to do that.

My guess is: if you capture their curiosity, they will scroll. Otherwise, they probably won't. Simple, I know, but I'm going with it.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact