Do you not still buy and sell licenses? Sure, it's not the product itself, but a license to use the product, but you're still buying it (it in this case is the license).
Sure, maybe using "license this product" instead of "buy this product" is technically more accurate, but at least 90% of customers don't really care. And seeing license is just going to confuse them.
Exactly. Which is why I said that it sellers should be required to use the wording "Buy a license", or something like that, to make sure that customers do not believe that they are buying the digital goods themselves.
> And seeing license is just going to confuse them.
And I'd be confused if I walked into a store and was asked to sign a long agreement at the checkout. It's the seller who wants to do something confusing instead of doing a simple sale. Why should he be allowed to hide this fact while giving the buyer a much worse and unexpected deal?
Sure, maybe using "license this product" instead of "buy this product" is technically more accurate, but at least 90% of customers don't really care. And seeing license is just going to confuse them.