Relabelling is the marketing game; to get your businessy-idea-book in the best-sellers list you need everyone to replace "practice makes perfect" with "10000 hours".
Yep. And in fact marketers didn't invent relabelling (Tallyrand had a witty remark that one of the functions of the State is to rename odious institutions and I would not be surprised if Confucius had this phenomenon in mind when he got grumpy about the Rectification of the Names).
