You're not the target audience for this thing then =P.

I tend to agree, but spend a few hours on Fifth Avenue in NYC, or even on sites like gilt.com and you'll see that there is a huge audience (including lots of men) who spend serious money on clothes.

I don't know a thing about the product, but the market is definitely there.

You're right, though $80 for a sweatshirt most certainly does not qualify as serious money for clothes. That's Banana Republic level, designer lines from someone like Neiman Marcus on the other hand can cost $500 (and still appear hideous).

http://www.neimanmarcus.com/p/DSquared2-Long-Sleeve-Logo-Swe...

Is this the future of "made in america" - only products targeted to the well-off will be attempted like $80 sweatshirts and overpriced apple computers?

I thought the high cost of fuel was supposed to bring manufacturing back here because of shipping costs, but apparently all it's done is bring record profits for fuel companies to export fuel from america.

Apple computers are definitely not made in America.

EDIT: Whoops, nevermind! Hadn't seen the news.

People said that about their t-shirts too. I think they're over $20? I bought one anyway and it's my favorite shirt. It's just a thick, soft material that's great to wear. Of course, I promptly bought a second one after that success, in the same size, and it was so big I was swimming in it.

In the article, they mention:

> But there is really no comparison between American Giant’s hoodie and the competition. It looks better and feels substantially more durable—Winthrop says it will last a lifetime.

But I don't know if that's a legally binding statement of any kind. (Though I imagine that if I bought one, and it fell apart, and I made a big-enough stink on a blog, they'd send me a new one just to shut me up.)

I wonder about that also. None the less, if they don't offer an actual life-time warranty, they might look at a retailer like REI who accept returns unconditionally. Yes, they're not the cheapest 'outdoor' supplier, but when you take back your ragged tent or whatnot, they've always, well, so far, come correct.

I'm up for a new hooded sweatshirt. I plan on giving myself one of these for xmas. My 40 dollar versions from Gap, etc, usually last two years, so if this lasts 4, I'm even, if more, I'll be more than happy and would not feel 'cheated' out of the 'lifetime' statement.

That statement is made by the Slate blog not by American Giant, so no its not legally binding. And if you don't like it, return it for free.

"Looks," "feels," and "says" make them statements of opinion.

$80 is about £50.

Here are some t-shirts at that price. (http://www.bbcicecream.eu//category/t-shirts)

I don't think there's anything other than the logo to make them that expensive. There's no fair trade or made-in or organic or anything else. Just a logo.

I know, it's crazy, better quality things costs more.