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There is a pretty intense campaign to shift the overton window around coding where anchoring is used repeatedly.

When Jensen Huang says you need to spend $500k on tokens per developer per year he knows it will be perceived as bullshit, but by setting such a high he's subtly making spending $0 seem abnormal and irrational.

This article does the same thing.

It's the same reason most companies have an ultra deluxe $150 /month plan nobody buys.



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