A 128GB 2TB Dell Pro Max with Nvidia GB10 is about $4200, a Mac Studio with 128GB RAM and 2TB storage is $4100. So pretty comparable. I think Dell's pricing has been rocked more by the RAM shortage too.
Unfortunately the GB10 is incredibly bandwith starved. You get 128gb ram, but only 270GB/s bandwidth. The M3 Ultra mac studio gets you 820GB/s. (The M4 max is at 410GB/s. I'm not aware of any workload that gets the GB10 to it's theoretical peakflops.
From the spec sheets I’m looking at, it is not. I’m seeing models of the Dell Pro Max with 128 GB of DDR5-6400 as CAMM2, then a separate memory of up to 24 GB on the GPU. CAMM2 does not make the memory unified.
You're not looking at the right thing. Dell's naming is horrible. Dell Pro Max with GB10 (https://www.dell.com/en-us/shop/cty/pdp/spd/dell-pro-max-fcm...). It's a very different computer than what you're looking at and has 128GB LPDDR5X unified memory.
AFAIK, for the unified bandwidth, it depends mostly on the CPU, for M4 Max (I think it's the default today?) it does ~550 GB/s, while GB10 does ~270 GB/s, so about a 2x difference between the two. For comparison, RTX Pro 6000 does 1.8 TB/s, pretty much the same as what a 5090 does, which is probably the fastest/best GPUs a prosumer reasonable could get.