Here is a photo I took inside of the Waymo outside of an Erewhon. Going to Erewhon and experiencing the $20 Hailey Bieber smoothie was on my brother's bucket list and riding in a Waymo was on mine.
He said it was overpriced but bought it again from a different Erewhon so I assumed he liked it (Canadian understatement).
There's apparently a quality gap between locations. The pre-Waymo one was from Erewhon Grove and was freshly blended. Erewhon Beverly Hills on Rodeo Drive premade a bunch of them and left them lying around for a while before selling.
My brother's theory is that Erewhon Grove customers are people who legitimately wanted a smoothie and Erewhon Beverly Hills customers just want photos with the smoothie since it was very popular on Instagram at the time.
Most surprising fact was despite being a licensed product, it was better than the best non-licensed smoothie (coconut cloud).
Licensing deals should make the product worse because the royalties cut into the product margin. The company cuts costs or doesn't take creative risks as a result. But somehow Erewhon resisted these pressures when designing the Hailey Bieber smoothie. We had a discussion about why that was the case but couldn't come up with an answer.
I think they have rotating specials. These are pre-made, cheaper, and smaller. When you have a membership this is the one you get for free (once a month).
They used to have a “Dr. Paul's Raw Animal-Based Smoothie” that I looooved, but unfortunately they stopped making it. Still sad about that one :(
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I have included EXIF data in an attempt to prove this really happened and I'm not an AI commenting bot.