Depends on who you mean. Some of them are nodding and smiling while they count the days until Trump dies. Some of them are “pilled” and totally on board.
And ultimately the consequences of both group is the same. The only way to get rid of fascism is to fight against it, there is no "neutral" position possible unfortunately.
We're not talking about public companies being "fully aligned culturally" or not though, we're talking about individuals who have as much choice as everyone else, if not more, to align themselves or not.