"To monetize all that information, the website has a subscription model that two million people pay into at $12.95 to $34.95 a month, according to the company."
So even at a lower bound that's close to $26m/month in revenues or $312m a year. So it's only 5x revenues.
Wikipedia says that they had $13.67B in capital in May. A 12% bet that upper- and middle-class baby boomers will keep spending at that rate for at least the next 5 years? Somebody must be confident.
"To monetize all that information, the website has a subscription model that two million people pay into at $12.95 to $34.95 a month, according to the company."
So even at a lower bound that's close to $26m/month in revenues or $312m a year. So it's only 5x revenues.