Apple is just another runner in the race to the bottom, and they're trying their best to catch up to 'the leaders'.

One thing I've noticed with the Play Store is that top-level advertised app results are, more often than not, totally unrelated to what I searched for, and therefore completely useless as both a suggestion to the user and an 'opportunity' for the app creator. In fact, it usually invokes a 'this app must be a scam' response from me.

Thank you, Apple, for increasing the number of opportunities for getting scammed and manipulated on your platform. I will be telling my friends.