Similar to Spotify, it took us a long time to acquire legal rights to the artworks from all our gallery and institutional partners.

Must have also taken some time to get such high profile investors and advisors. Care to share your secret?

To be fair, they spent a lot of time, beside the main Genome project, to build and try out interfaces to showcase artworks, which has always suffered a poor UX. It was in closed beta, though, but I had the chance to see their progress on this side and I can tell it is pretty amazing.