Marketing, UI, and brand matter a lot. Especially when all of the products are functionally "the same" to the average consumer, who doesn't care about technical details and benchmarks, etc. It reminds me of this great scene from Mad Men:
This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want.
right, if you look at the largest food companies, they're all just wrappers around proteins and simple/complex carbs, yet some products can do so well, and others so poorly
This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want.
https://youtu.be/8SsnkXH2mQY?si=SWPOsGBel1yh3kMd&t=198