My 6 year old daughter is absolutely fascinated by QR codes. I've been nagged into scanning ones on posters, in magazines, and even one that showed up in the middle of a TV show...
I have a six year old son with this same fascination. Sometimes I'll walk into my home office and find some mailer with a QR code sitting there waiting for me. His inquisitive mind just has to know what the phone will do with the code.
I've got some somewhere, but I don't think they did QR codes and they certainly didn't launch a link - that's what she enjoys. No idea why, but I'm not going to discourage her from anything that gets her interested in technology. We're going to get a t-shirt printed for her with a QR code saying "If found, please ring [phone number]".