> Jobs excelled at taking a niche product category and reinventing it for the masses.
It was more than this. He understood how to communicate to both customers/employees why what they bought/worked on mattered. For all the stories of his assholery, very few people bring up that the same people who complained about his assholery also acknowledge that he brought the best work out of them.
It was more than this. He understood how to communicate to both customers/employees why what they bought/worked on mattered. For all the stories of his assholery, very few people bring up that the same people who complained about his assholery also acknowledge that he brought the best work out of them.