As a former tech journalist of sorts, I have to agree that this is pretty solid advice. For example, I always asked about competitors. And it's always great to have numbers -- especially internal numbers (number new downloads per week, internal market research/survey results, etc)
Only thing I would add (and maybe this is a personal thing) is that you should be prepared to answer slightly technical questions about how your product works. If the person giving the interview isn't qualified, then it's great if there's also an engineer on the line. You would be amazed at how many VPs of Marketing don't know how their products work beyond what it says in the marketing materials.
Only thing I would add (and maybe this is a personal thing) is that you should be prepared to answer slightly technical questions about how your product works. If the person giving the interview isn't qualified, then it's great if there's also an engineer on the line. You would be amazed at how many VPs of Marketing don't know how their products work beyond what it says in the marketing materials.