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genius marketing campaign


Indeed - this seems like the first time I've read a "We're closing down" press release that included the fact that they were bringing back MORE products for sale.


Oh hey, did you hear? The McRib is back!

...again!


My crystal press release ball says, "March 1, 2009--Thanks to all loyal fans, we're back! And we're telling all our haters to fuck off! [...]"




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