When I pulled it up, I figured it was one of those "Here's the kind of thing PC maker build" pictures, where a bunch of irrelevant things are put on because people might want them. It had to be a joke image.
Nope. It's on Amazon[1]. Their picture looks a tad better though. Were there any industrial designers on that project?
And the IQ770 looks like a hideous product Apple would never, ever make: http://www.strongengineering.com/images/products/detail/hp40...