Well, isn’t this a ”build it and they will come” situation? Do what you feel is right and that will communicate to others around you that there’s an alternative.
But on many other days, I remember that all the asshats are also doing their own "build it and they will come" and pimping their own brand of toxic nonsense. And, worse, the billionaires are all doing it too and they have many orders of magnitude more influence than I ever will.