In 2000, Google changed the premise behind this prediction, that advertising generally doesn't work on the Web.
The bigger problem with his prediction is that newspaper companies rarely go bankrupt. They get acquired.
He was right on the money that newspapers had a small window to keep hold of classified advertising. They missed that window; craigslist and ebay took over.
Also, he was right that newspaper companies are generally hurting in 2007.
The bigger problem with his prediction is that newspaper companies rarely go bankrupt. They get acquired.
He was right on the money that newspapers had a small window to keep hold of classified advertising. They missed that window; craigslist and ebay took over.
Also, he was right that newspaper companies are generally hurting in 2007.
http://www.editorandpublisher.com/eandp/departments/business...