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> We're making more and more luxury cars, why is the price not coming down?

I don’t think this is true, especially per capita:

https://www.statista.com/statistics/204208/north-america-veh...

Also, “luxury” car is relative. An entry level car today will have many features from a luxury car from 20 years ago. Also, “luxury” brands will intentionally not make too many cars to maintain the brand’s exclusivity. Otherwise, they would not be able to profit from price discrimination:

https://en.wikipedia.org/wiki/Price_discrimination

So price per car feature and per mile has certainly come down, a lot. But simultaneously, people’s expectations have gone up.



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