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VW realized that software was important years ago and founded a dedicated software-only company called Cariad to specialize in it. They went ham recruiting traditional software folks for high salaries (in European terms). I know a few people who moved Bay area -> Europe to work for them and they have a couple west coast offices where you'd expect for the people who don't want to move.

It's been an absolute disaster, with billions of dollars spent to produce delayed, buggy software.



Oh no they did write that one piece of software, which was successful until it wasn't.

https://venturebeat.com/offbeat/how-volkswagen-used-software...


Damn that last sentence was a heck of a plot twist.


As someone who worked in a software startup founded by a hardware company, it was very predictable.




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