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If I recall correctly Imgur was initially the de-facto image host for Reddit, if you wanted to post an image on Reddit, you had to post it on Imgur and share the link. It had a great interface for that, super easy, and you could get links that go straight to the image, no in-between bullshit.

I'm not sure how they made money though. And I think there was some drama between Imgur and Reddit, with Reddit going off doing their own thing in terms of image hosting. I think they went as far as breaking Imgur links in Reddit as well?

This left Imgur in the lurch a bit, scrambling to find a reason to exist. It's like asking the pass-the-butter-robot from Rick&Morty to find something else to justify it's existence with. They just tried to become another social media site a-la 9gag et al and the weird part for me is there are people that actually use it non ironically.



Also the default image host for stackoverflow.




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