>Has any company ever worked harder to get people to stop using one of its products?

Wouldn't that be a compliment to the company???

I think it is great that Microsoft are working hard to try and get people to move off a product that has passed its 'sell by' date (see obligatory reference to the "IE6 is like old milk" campaign they ran http://www.theregister.co.uk/2010/05/16/microsoft_rotten_mil...).

Yup. Jumping on the IE6 bandwagon when it's been an object of unanimous hate for many years. Hey, any PR is good PR, right?

The 'milk' thing was 2 years ago. How long do they need to have been doing it for it to not count as 'jumping on the band-wagon'?

Weeeeellll, IIRC, this site launched as a part of IE 8 promo. That's been a while - a whole new version of IE launched in the meantime. Pushing for IE7 eradication would be more appropriate nowadays.

Not sure if you're referring to IE6 or Vista...