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I love how ridiculous the scene to showcase Apple's Intelligence ability to tell you what bread the dog was.

Instead of simply asking a women what breed her dog was - he had to open a camera app on his iPhone, ask a women a permission to take a photo of the dog, wait until the AI gives him an answer...



These MBA-approved use cases for AI feel like the Futurama parody of The Twilight Zone.

The one from Google the AI a man was using to raise his child convinced him to use Gemini to write an admiration letter to an athlete wouldn't look out of place in the series.


It's weird how they pick unrealistic use cases when there are real ones. Last week I saw a nice plant and wanted to buy the same one, so I used Google's image recognition feature.


Apple already has that in current iOS. Take a picture of a plant, click the little icon in the corner, and it'll pull it up for you.


"Is this big spider in my office friendly or deadly?" AI: It's a Wolf Spider. Probably.


People really love it when you tell them what breed their dog is right after you’ve looked it up on your phone.


They could have done a sweet story about a guy finding a loose dog and using AI to identify the type so he could post it online or something.


Agreed. Normally Apple finds genuine uses of their features they’re intending to market. The guy ended up talking to the person with the dog after, which made the use of the AI a bit of a miss.

It honestly felt like Apple didn’t do that scene because normally everything is well thought out.


It's for the casual stalker. Take a picture of a woman's dog to find out the breed, then you can pretend you know it when you go chat her up.



Its so sad how much Siri has degraded even since this commercial; and then Apple Intelligence comes along re-selling a ton of the stuff Siri used to be able to just do.

- "Is that rain?" pulls up a weather widget, but Siri doesn't say anything about it (the correct answer for me right now would be the response "No")

- "Let's get soup delivered" does a google search for literally "let's get soup delivered" with no vocal response.

- The other two work fine.


In reality, you will have to ask the owner anyway if the AI got it right.


The photos app can do this today. Press the information I symbol and it’ll will tell you the breed.


I think it was meant to be tongue-in-cheek humor. You can tell based on how they shot the scene.


plays to the normal tendency of humans not to want to interact with other humans.


This is a pretty accurate representation of everyday city life in 2024.


I live in NYC and no it's not.




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