> If you can reduce the number of F350s we sell, we can reduce the amount of iron ore we're consuming, the size of the ships carrying it, the trucks that haul the mining equipment etc.
But you want to optimize the thing where you get the most bang for your buck.
The heavy side of the most popular SUVs aren't based on the F-350, they generally weigh around 4500 pounds vs. 3500 pounds for the lighter end, the latter being around the same as the average mid-sized sedan. Cutting 30% off of a one-time cost for something that will have a 20-year lifespan is generally not going to be the best place to optimize.
Compare this to, say, introducing mixed-use zoning so people can live closer to their jobs and drive fewer miles. This not only reduces fuel consumption on an ongoing basis, it makes cars last longer because they have fewer miles on them and then you don't need to manufacture as many, and it has direct human benefits because people spend less time stuck in traffic and drive fewer miles with risk of traffic fatalities.
But you want to optimize the thing where you get the most bang for your buck.
The heavy side of the most popular SUVs aren't based on the F-350, they generally weigh around 4500 pounds vs. 3500 pounds for the lighter end, the latter being around the same as the average mid-sized sedan. Cutting 30% off of a one-time cost for something that will have a 20-year lifespan is generally not going to be the best place to optimize.
Compare this to, say, introducing mixed-use zoning so people can live closer to their jobs and drive fewer miles. This not only reduces fuel consumption on an ongoing basis, it makes cars last longer because they have fewer miles on them and then you don't need to manufacture as many, and it has direct human benefits because people spend less time stuck in traffic and drive fewer miles with risk of traffic fatalities.