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> Regulators are ill-equipped to address the issue: The National Highway Traffic Safety Administration's rating system focuses on occupant safety, not the safety of other road users, and tax policies subsidize heavier vehicles.

Ill-equipped, or asleep at the wheel? NHTSA could extend their rating system to incorporate the safety of people outside the tested vehicle, but have failed to.



Who is the target audience? Insurance companies already have the statistics. Buyers care about occupant safety and would largely ignore a pedestrian safety rating.

If you tried to force it into a combined rating you'd probably make the problem worse because then people would know that large vehicles are being punished in safety ratings and refuse to buy small vehicles even more than they do now because they can't distinguish whether a good safety rating is from occupant or pedestrian safety.


We don't have to assume buyers would ignore a pedestrian safety rating. It might make people feel uncomfortable, and that's entirely ok.


I suspect the people it would make feel uncomfortable and the people currently buying unnecessarily large vehicles wouldn't have a lot of overlap.


> people currently buying unnecessarily large vehicles wouldn't have a lot of overlap

Maybe I'm naive, but I think most people buying large vehicles aren't selfish, they're ill-informed and susceptible to social pressure and advertising.

The only reason I say this is because most people have big cars in the US now. But they're also objectively worse for most commuters. It doesn't add up.




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