Apple is not in the business of justice. They will go to great lengths to protect their business, and other things are only important as long as they are relevant to their business. Now, the shittiness of the app store should concern them. I believe they are doing a pretty good job of promoting good apps, and letting the bad reviews bury horrible apps. If an app like this one floats up all the filters and publicly shames them, they will take down the app and probably all the other apps by the developer. So, if they will take dramatic action, it will probably on a case basis; which is both more conservative as an action from their part, and probably as effective as a countermeasure.