I was working in SEM, SEO, etc for small businesses when the transition away from yellow pages was happening.
About 50% of our customers had at some point been with Sensis (The yellow pages guys) or some other old media companies' attempt to start an online advertising consulting branch. Clicks were cheap back then but they were usually getting about $10 per visit in when the adwords rate was about $0.50. They were on yearly packages attached to their print stuff but basically so price wasn't really transparent but it was in the vicinity.
The reality is that these trusted local brands are good at running a local newspaper. They are as good at running adwords campaign as they are at making the next Facebook.
BTW, I would like to see where/if I'm wrong. Does anyone know of examples of local old media with an awesome online presence for local stuff? I'm sure there are some.
About 50% of our customers had at some point been with Sensis (The yellow pages guys) or some other old media companies' attempt to start an online advertising consulting branch. Clicks were cheap back then but they were usually getting about $10 per visit in when the adwords rate was about $0.50. They were on yearly packages attached to their print stuff but basically so price wasn't really transparent but it was in the vicinity.
The reality is that these trusted local brands are good at running a local newspaper. They are as good at running adwords campaign as they are at making the next Facebook.
BTW, I would like to see where/if I'm wrong. Does anyone know of examples of local old media with an awesome online presence for local stuff? I'm sure there are some.