Designers should feel the "need to be original", in the sense that every project is different, and can be looked at with fresh eyes.
Perhaps a project is 50% similar to existing project A, 45% similar to existing project B, and 5% novel. Finding this correct balance of copies of A and B, and finding a good solution to the novel part - this process feels "original" in many ways.
Perhaps a project is 50% similar to existing project A, 45% similar to existing project B, and 5% novel. Finding this correct balance of copies of A and B, and finding a good solution to the novel part - this process feels "original" in many ways.